about
projects
clients
NIKE x OFF-WHITE x BONE SODA
Concept: Diogo Lopes
Client: NIKE, Off-White, Bone Soda
Creative Direction: CONVOY
Production: XYZ
“Described as “sports day meets Takeshi’s Castle’, the “TRACK & FIELD” day-long event was held in North London’s Lee Valley Athletics Centre, marking the second time CONVOY worked with Abloh on creative direction. Together with London-based studio and record label Bone Soda, CONVOY worked with producers XYZ on the set build.
For “TRACK & FIELD”, Londoners from North, South, East and West were grouped into 12 teams each competing for the winning title to be awarded by World Champion 200-meter sprinter Dina Asher-Smith, the ambassador for the “Athlete In Progress” collection. TheVapor Street sneaker was worn by each sportsperson, showcasing the versatility of the infamous rubber spikes on the shoes sole, completing the very original design.
Challenging Londoners such as Leo Mandella, Fenn O’Meally and Amelia Dimoldenberg to games such as “The Cage”, “Jump Into The Unknown” and “Cherry Bomb”, the course was no mean feat. London songstress Poppy Adjudha sang live for the ‘Opening Ceremony’ and Clara Amfo hosted the day-long event, encouraging the best team to win.”
CHAMP MAGAZINE, NOVEMBER 2019